Looking into ideas for my dissertation topic next year.
I want to explore a contemporary subject… perhaps something to do with online branding and digital media.
Charlotte Mary Rose attended the Future of Advertising debate which was an event hosted at BAFTA by the Advertisers Producers Association. The event related to the collaborative ‘creative industry’ learning and sharing delegation trip to Silicon Valley back in March. Here’s her write-up…
“It was an incredibly eye opening afternoon. As key speakers from diverse and niche areas within the creative sectors spoke, it became clear that there is no one simple answer to the future of advertising. There are so many evolving advances in technology which are directly affecting consumer habits, and whether we like it or not, mobile optimisation (all content needs to be suitable for mobile interaction), tracking data (data is fundamental to measuring campaign success rates and many agencies and brands live by their analytics stats), and finally, dual screen engagement (one TV screen is no longer enough, consumers want to research, share and interact on their second tablet or mobile screen nowadays) are developments which content creators cannot and must not ignore.
Go Outside. Escape your digital prison.
Cannot wait to be jetting of to India in just over 2 weeks time!